Why Inclusive Brands Are The Future of Business

Join hosts KJ Brewer and Sonji Cosby as they unpack the evolving landscape of the beauty industry, shining a light on the power of inclusive consumerism. This episode dives into the importance of supporting diverse and Black-owned beauty brands, the impact of shopping with intention, and the challenges underrepresented companies face in a competitive market.

Learn how pioneers like Melissa Butler of The Lip Bar, Rihanna with Fenty Beauty, and others are transforming the industry with all-inclusive product lines and authentic representation. The conversation also explores why some brands still fall short, how diversity goes beyond shades to include disabilities and socioeconomic perspectives, and why every purchase matters in shaping the future of beauty.

If you’ve ever wondered how your spending can drive meaningful change, this episode is a must-listen. Don’t just buy beauty—support those who see you.

🎧 Hit play and join the movement for a more inclusive beauty industry. Your dollars have power—use them wisely.

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Chapters

• 0:00 Introduction and Personal Stance on Spending
• 0:28 The Beauty Industry and Inclusivity
• 1:32 Challenges Faced by Inclusive Brands
• 2:04 The Lip Bar Story
• 4:41 Supporting Inclusive Brands
• 7:41 Influencers and Makeup Shades
• 13:29 Celebrity Beauty Brands
• 14:47 Shopping Smart and Inclusivity
• 24:39 Progress and Remaining Challenges
• 27:01 The Importance of Diversity in Beauty
• 28:36 Inclusivity Beyond Race
• 32:21 Affordable Beauty Products
• 35:24 Historical Influences in Beauty
• 42:57 Supporting Inclusive Brands
• 50:28 Call to Action: Spend Wisely