
Cheryl Pullins
Cheryl Pullins is a Luxury Personal Brand Strategist, Legacy Embodiment Mentor, and Founder of Her Iconic Empire™, where luxury meets legacy for high-achieving, multi-gifted midlife women in their second act.
With 20+ years in corporate leadership, she guides women to build brands from the inside out, rooted in healing, wholeness, and identity embodiment. Through her signature ICON Method™, Cheryl helps clients transform unhealed narratives, release performative success, and confidently activate their brilliance.
Her work weaves the psychology of luxury, personal healing, and brand positioning to create premium brands designed for lasting legacy. Cheryl believes you don’t invent your personal brand, you reveal it.